Industry Observer Says a Message of Safety and the Positive Effects of Their Use Will Help to Promote Civilian Stun Gun Ownership
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“Any company in this space should be interested in influencing news outlets to report the positive aspects of stun gun use,” said Siciliano, president of StunGun.com. Siciliano delivers presentations on security to Fortune 500 companies across the nation and is author of “The Safety Minute: 01.”
On Jan. 12 The Associated Press reported that Taser International Inc. “will be pursuing the civilian market.” According to the article, the company has embarked on a full-fledged education campaign, yet a number of states have resisted the notion of stun gun use by civilians. Meanwhile, on Jan. 21 The Arizona Republic ran a letter to the editor whose writer encouraged the public to consider the many “positive outcomes” that the largest manufacturer’s weapon has caused.
“An effective public relations strategy might involve a grassroots campaign, where an organization recruits writers for ‘letter-to-the-editor’ drives and more,” said Siciliano. “Other times, members of the public write their own letters anyway—in the absence of such campaigns. Either way, positive letters can help to rehabilitate any maligned organization’s reputation and clear the way for a new marketing push.”
In other countries, stun gun acceptance may be faring
differently than it has in the
“Stun gun use will continue to meet resistance as long as concerns about the technology’s safety and unbridled implementation remain legitimate,” said Siciliano. “This is simply a logical market response to something that many, after all, want to think was invented because of safety concerns.”
“Any company in the business of stun gun manufacturing needs to be mindful of this perception about the technology’s roots,” continued Siciliano. “The potential backlash is mind-boggling. A manufacturer may violate that perception by appearing too interested in expanding its markets and generating profits. Yet no company can survive without doing so, and this is their irony.”
Stinger Systems, Inc., a Tampa, Fla.–based firm, reportedly
makes stun guns that may be safer than the largest manufacturer’s. Articles
late last year indicated that Stinger even cut a deal to provide stun guns to
the sheriff’s department in
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Certified as an instructor of safety and security by dozens of state governing boards, Siciliano teaches people how to avoid and escape assaults. Numerous industry associations have certified his programs to provide their members with security training. In addition to CNN, MSNBC, Fox News, and CNBC, he has been featured on “The Suze Orman Show,” “ABC News with Sam Donaldson,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” “The Howard Stern Show,” and other programs.
Siciliano can be reached at 1-800 STUNGUN (788-6486). The URL www.stungun.com leads to his Web site. His blog is located at www.1800stungun.blogspot.com.
Siciliano's contact information follows:
Robert L. Siciliano, President
StunGun.com
phone: 1(800) STUNGUN (788-6486)
fax: (877) 2-FAX-NOW (232-9669)
Robert@StunGun.com
The media are encouraged to get in touch with Siciliano directly. They may also contact:
Brent W. Skinner, President
STETrevisions
cell: (617) 875-4859
fax: (866) 663-6557
BrentSkinner@STETrevisions.com
www.STETrevisions.biz
Robert Siciliano, Brent Skinner, StunGun.com, and STETrevisions received no direct or indirect compensation from any of the other companies listed in this release. The inclusion of any company in this listing is based on research conducted by members, administrators, and affiliates of Robert Siciliano, Brent Skinner, StunGun.com, and STETrevisions and is provided to the public as a free service. Our officers and employees have no positions or stocks mentioned or profiled in this release. Inclusion of a particular company in this release is provided as is. Robert Siciliano, Brent Skinner, StunGun.com, and STETrevisions provide no guarantees whatsoever of performance of said companies operationally or on the stock market(s) on which they trade. Suitability of an investment is at the sole discretion of the consumer of this information, and Robert Siciliano, Brent Skinner, StunGun.com, and STETrevisions disclaim any and all liability related to the use of this information, including but not limited to monetary loss.