Identity Theft Expert Protection Prevention Resource Blog

(SARASOTA, Fla. - Oct. 24, 2008 - One You Security) Research announced earlier this month suggested that most consumers’ should assume that their sensitive, identifying information is already in the hands of thieves. When organizations charged with the safekeeping of consumers’ financial data at once lose it and offer individuals little control over it, the only recourse is to empower these consumers to become their own "last line of defense," said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. One You Security continually searches the Internet for illegal use of its subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"It’s pretty safe to say that most consumers’ data is in the hands — or about to be in the hands — of criminals," said Siciliano. "The assumption is so outrageous that some discount the possibility. And, yet, it’s the reality, and consumers need to provide the last line of defense for themselves. What is that last line of defense? Consumers need a way to make their Social Security numbers of no use to thieves, and they need a way to scan the Internet on a regular basis for potentially illegal use of their identifying information. If they can do these two things, they’ve provided an effective last line of defense, and One You’s service focuses on these two very activities."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Negligent company insiders cause 75 percent of all breaches in the U.S., revealed the 2008 Study on the Uncertainty of Data Breach Detection, joint research announced on Oct. 13 by Compuware Corporation and Ponemon Institute©. Additionally, their study of more than 1,100 U.S. companies found not only that 26 percent of breaches occur at the hands of "malicious" company insiders, but also that 79 percent of respondents had experienced at least one data breach — thus strongly suggesting that consumers should assume that their data is already in thieves’ hands.

"The consumer is the last line of defense against identity theft," said Chris Harris, president and CEO of One You Security. "It’s a job they did not ask for, but one foisted upon them by ineffective security policies industry-wide. Fortunately, the option is in fact a sound one; consumers can be a very effective bulwark against financial fraudsters. All a concerned consumer needs to do is invest in a subscription to a service like One You, whose affordable cost is paltry compared to the financial hemorrhage and grief caused by thieves who obtain and use others’ financial identities."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. - Oct. 9, 2008 - One You Security) Separate research studies released over the past two weeks revealed not only that data breaches for 2007 as of Sept. 30 had reached an "all-time high," but also that a majority of companies whose data is breached fail to notify clients. The findings painted a worrisome picture of the state of data security, with clear implications for consumers, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, a company whose service continually searches the Internet for illegal use of subscribers’ identifying information and does everything it can to render their Social Security numbers useless to thieves who would otherwise use them to commit financial fraud.

"When it comes to data breaches, clients are frequently synonymous with consumers," said Siciliano. "So these findings affect more than just ‘other companies.’ Every time a security breach occurs, there is apparently a three in five chance that the client will never learn that data has been compromised. This is unacceptable, and yet it is the situation on the ground. To protect themselves, consumers must take matters into their own hands. Fortunately, a comprehensive answer to the problems exists: One You."

One You Security is a service that transforms Social Security numbers into something functionally useless to financial fraudsters. Additionally, One You PowerScan scours more than 150 million websites, 80 million blogs, 90,000 message boards and chat rooms, and billions of spam e-mails for potentially illegal use of its subscribers’ identifying information. These subscribers to One You Security also receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Between Jan. 1 and Sept. 30 of this year, the total number of data breaches was 516, according to an ongoing tally by The Identity Theft Resource Center® (ITRC) and announced on Oct. 6. The ITRC’s total for 2007 was 446 breaches, which suggested that the final number for 2008 would dwarf last year’s. In August, in fact, the ITRC’s count had already surpassed last year’s by three.

Additionally, 60 percent of organizations that experience data breaches fail to notify clients, according to research by U.K.-based IT and business services company Logica. The survey’s results, announced on Sept. 24 and derived from a comprehensive study of IT Directors, CTOs and IT security managers in 300 public and private sector organizations, further found that more than half of companies fail to understand the impact of a security breach.

"The rate of data breaches itself is a major cause for concern," said Chris Harris, president and CEO of One You Security. "But the prospects for industry-wide reforms would at least seem hopeful if a majority of organizations were to exercise transparency when data breaches do happen. Yet this, apparently, is not their typical response. In the absence of responsible behavior on the part of a majority of organizations entrusted with sensitive, identifying data, consumers must protect themselves — something that One You enables them to do."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(BOSTON, Mass. - Oct. 3, 2008 - IDTheftSecurity.com) Two laptop thefts last month, one on each side of the Atlantic Ocean, illustrated that the potential victims of this type of crime represent a wide cross-section of the population. Yet widely televised and quoted personal security and identity theft expert Robert Siciliano noted that laptop theft is easily preventable. He directed organizations to MyLaptopGPS, a laptop tracking and data recovery company mentioned in the August 2008 issue of Inc. Magazine.

"When it comes to laptop theft, everyone seems to suffer from ‘it-can’t-happen-to-me’ syndrome," said Siciliano. "This attitude pervades all those affected, from potential victims to those who ultimately are responsible for laptop security. When it’s possible to show, however, that the crime can affect everyone involved, the chance for reform grows. And a major step in the direction of useful reform is the simple utilization of affordable laptop tracking technology."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

Around the same time, news surfaced in the U.K. that four laptops belonging to the country’s Insolvency Service, a government department assigned to handling bankruptcy cases, had gone missing to thieves. One of the computers "contained personal information about former directors of 122 insolvent firms as well as insolvency practitioners, creditors and employees of the companies," reported Reuters on Sept. 17.

"What’s striking about these thefts is that each affected possibly very different subsets of the overall population," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "One involved mortgage holders of presumably all income levels, whereas the other’s impact was largely on high-level government managers who are, presumably, financially well-off. The takeaway is this: Just about everyone’s identifying information exists on some computer, somewhere, and that machine – often a laptop — is prone to being stolen unless it’s equipped with the proper, anti-theft technology."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

The YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to educate Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

(BOSTON, Mass. - Sept. 22, 2008 - IDTheftSecurity.com) News reports last week indicated that a U.S. government agency associated with law enforcement lost weapons and hundreds of laptop computers during the five-year period of 2002 to 2007. But developments such as this would be much less of a cause for concern if organizations took the proper, affordable steps to secure their fleets of mobile computing equipment, said widely televised and quoted personal security and identity theft expert Robert Siciliano. Firms that wish to avoid laptop theft and mitigate the ramifications of laptop loss should, according to Siciliano, consider laptop tracking and data recovery firm MyLaptopGPS, mentioned in the August 2008 issue of Inc. Magazine.

"Laptop theft and loss is one of the most preventable security breaches," said Siciliano. "Smart organizations understand this. They secure their fleets of mobile computing gear by keeping accurate records of all machines in inventory and by equipping everything not only with tracking technology, but also with the functionality that allows IT personnel to remotely delete and retrieve what resides on the machine when and if it ever goes missing. By taking measures that in any way fall short of these, organizations invite disaster. News reports every week prove that laptop thefts and losses of catastrophic scope happen all the time."

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

On Sept. 18, The Washington Post reported news that the Bureau of Alcohol, Tobacco, Firearms and Explosives had lost 418 laptop computers and 76 weapons between 2002 and 2007. "Two weapons were subsequently used to commit crimes," according to The Washington Post. Furthermore, 12 percent of the laptops were reported as stolen, revealed a Sept. 17thCNN.com article covering the same news. These numbers were the findings of an audit conducted by the U.S. Justice Department, whose own report, released on Sept. 17, on the matter was "scathing" as The Washington Post described it.

"If an organization loses that many laptop computers, the associated audit’s language had better be scathing," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where they may discuss laptop theft and loss. "Laptop theft and loss is particularly frustrating. The technology already exists not only to render these events rare, but also to render their aftermath almost inconsequential. Simple tracking and remote data deletion capabilities are easy and inexpensive to implement. With them, large-scale laptop loss would happen much less often, and the attendant concerns following the rare occurrence would be minimal."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

(BOSTON, Mass. - Sept. 5, 2008 - IDTheftSecurity.com) Thefts, reported over the last month, of laptop computers belonging to a large national brewer and a well known engineering school placed more than 200,000 unique data records in jeopardy. Despite spokespeople’s reassurances that related identity thefts were unlikely, the default thinking needs to be that identity theft is in fact very likely whenever a laptop computer containing sensitive data goes missing to thieves, according to widely televised and quoted personal security and identity theft expert Robert Siciliano. He encouraged firms that wish to avoid laptop theft to consider MyLaptopGPS, a laptop tracking and data recovery firm mentioned in the August 2008 issue of Inc. Magazine.

"Whether or not it is encrypted or password-protected, data on stolen mobile computing equipment always puts those it identifies at risk of becoming victims of identity theft," said Siciliano. "Smart organizations recognize that to assume that the exception to this rule somehow will apply to their stolen or lost laptop computers is just not acceptable. Consumers intuitively understand this and will flock — in every instance that they have the choice to do so — to companies that ‘get it.’"

CEO of IDTheftSecurity.com and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano leads Fortune 500 companies and their clients through presentations that explore security solutions for businesses and individuals. Author of "The Safety Minute: 01" and a longtime identity theft speaker, he has discussed data security and consumer protection on CNBC, NBC’s "Today Show," FOX News Network, and elsewhere.

The thefts of just three laptop computers, reported by the news media over the past month, have placed in the hands of thieves hard drives containing more than 200,000 unique data records:

• In early August, The Associated Press reported that two laptop computers belonging to Anheuser-Busch Companies Inc. went missing to thieves in June. "The company does not believe any fraudulent credit transactions or cases of identity theft have resulted from the laptop thefts," reported the AP. Together, the computers contained current and former employees’ Social Security numbers, addresses, dates of birth and more.

• In late August and early September, a number of news media reported on the theft of a laptop computer belonging to the Rochester Institute of Technology (RIT). The machine stored "the names, birth dates and Social Security numbers of" nearly 13,000 "applicants to the National Technical Institute for the Deaf and another 1,100 people at" RIT, according to DemocratandChronicle.com, which cited a media statement indicating that "RIT cannot confirm if anyone has accessed this information," but "[c]urrently, we have no indication of any criminal activity regarding the personal information."

"The responsible organizations out there will admit that they really have no idea what’s happening to information on laptop computers once these machines are lost," said MyLaptopGPS’ chief technology officer, Dan Yost, who invited readers to visit the MyLaptopGPS blog, where his company provides further commentary regarding the incidents at RIT and Anheuser-Busch. "The fact of the matter is nobody knows, and the onus of responsibility for protection falls on the consumer once a theft occurs. This tends to upset customers, who then wish to take their business elsewhere. But organizations can easily dodge all this ill, and the ensuing loss of business, by simply investing in affordable laptop tracking and data recovery technology."

MyLaptopGPS maintains the Realtime Estimated Damage Index (REDI™), a running tally of highly publicized laptop and desktop computer thefts and losses. The REDI also assesses those losses’ associated costs by drawing on estimates from the FBI and other sources that reflect the likelihood that identity theft and other crimes will occur whenever a computer is misplaced or stolen. At its website, MyLaptopGPS also keeps a log of these high-profile laptop thefts.

MyLaptopGPS’ anti-laptop theft technology combines Internet-based GPS tracking — more effective than other forms of GPS for tracking and retrieving stolen laptops — with other functionalities to secure mobile computing devices. A user launches MyLaptopGPS’ features remotely, protecting data even while the machine is in a criminal’s hands. Once connected to the Internet, the software silently retrieves, and then deletes, files from machines as it tracks the stolen or missing hardware — at once returning the data to its rightful owner and removing it from the lost computer.

Additionally, MyLaptopGPS offers SafeRegistry™, a comprehensive system for inventorying entire fleets of mobile computers, as well as a full line of highly renowned SafeTags™, which are police-traceable property tags designed to secure iPods™, cell phones, BlackBerry™ devices, and other mobile property.

Readers may download a demo of MyLaptopGPS. A white paper is also available.

"Our laptop fleet was certainly worth protecting," said Jim Sullivan, the network, systems and security administrator for FastForms, Inc. "We had procedures in place to help secure the machines, but we realized that we needed some key, additional layers of security, such as covert tracking and remote-controlled data recovery and destruction. MyLaptopGPS’ solution is very easy to use, and we are quite satisfied. We would recommend MyLaptopGPS to any business seeking a simple solution to secure their laptops and data."

YouTube video below shows Siciliano on FOX News Network, where he discussed this year’s data security breach at Hannaford Bros. and provided consumers affected by the theft with the tips they needed to avoid paying for fraudulent charges to their bank accounts and credit accounts. To learn more about identity theft, a major concern for anyone who’s lost a laptop computer to thieves, readers may go to video of Siciliano at VideoJug.

###

About MyLaptopGPS

Since 1984, Tri-8, Inc. (DBA MyLaptopGPS.com) has specialized in complete system integration. From real-time electronic payment processing software to renowned mid-market ERP implementations, the executive team at MyLaptopGPS has been serving leading enterprises and implementing world-class data systems that simply work. With MyLaptopGPS™, Tri-8, Inc. brings a level of expertise, dedication, knowledge and service that is unmatched. MyLaptopGPS™’s rock-solid performance, security, and reliability flow directly from the company’s commitment to top-notch software products and services for almost 25 years.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

John Dunivan
MyLaptopGPS Media Relations
PHONE: (405) 747-6654 (direct line)
jd@MyLaptopGPS.com
www.MyLaptopGPS.com

Robert Siciliano, Personal Security Expert
CEO of IDTheftSecurity.com
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

(SARASOTA, Fla. - Aug. 28, 2008 - One You Security) Last week, a widely cited, running tally of reported data breaches involving personal consumer information indicated that the number to date in 2008 had already surpassed the total for 2007. The pace of reported data breaches suggested that the final number for 2008 would be at least one-third greater than last year’s. Furthermore, the total number of records containing sensitive personal information involved in security breaches in the United States since January 2005 had surpassed 235 million as of Aug. 19, according to another source. With much of the data containing Social Security numbers, consumers need to invest in protective services that allow them to transform their information into something useless to financial fraudsters, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC.

"It’s unfair that consumers must cede control of their personal information to organizations, when these organizations seem to lose the data on any given day of the week," said Siciliano. "But it’s an unpleasant reality unchangeable at the moment. In the meantime, and for the foreseeable future, the best way for consumers to take back some control over their identifying data is to enroll in a service that keeps an eye on the information afterward and does everything it can to render their Social Security numbers useless to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

Last week, the Identity Theft Resource Center revealed that its tally of the number of reported data breaches in 2008 had reached 449 as of Aug. 22, three more than the total for the entire year of 2007. The pace suggested that the final number for 2008 would be more than one-third higher than last year’s. Furthermore, according to the Privacy Rights Clearinghouse, the total number of records containing sensitive personal information involved in security breaches in the U.S. since January of 2005 had reached 236,805,918 as of Aug. 9, 2008.

"No matter how consumers look at it, the volume of breaches has been breathtaking," said Chris Harris, president and CEO of One You Security. "While it is certainly unacceptable that organizations in possession of their customers’ personal information lose it with such alarming frequency, consumers’ only real recourse is to invest in protection after the fact. Fortunately, One You is a viable choice for them. One You’s service not only dredges the Internet every day to unearth the online haunts where thieves post stolen, personal information, but also renders consumers’ Social Security numbers functionally useless to these same thieves, who would otherwise use the information to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. - Aug. 22, 2008 - One You Security) From mid-2006 to mid-2008, consumers’ private and confidential information went missing from a majority of U.K. firms, according to data announced earlier this summer by researchers who said 90 percent of these incidents went unreported to customers. The findings reflect major reasons for consumers to take proactive steps in controlling their own identities, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. While consumers have little purview over how businesses obtain and use their identifying data, according to Siciliano, they can turn to firms such as One You Security, whose services render Social Security numbers useless to thieves who would use them to commit financial fraud.

"What is all-too-evident and unfortunate is not only that consumers’ data in the hands of businesses often finds itself in harm’s way, but also that these consumers have little say over the circumstances," said Siciliano. "What’s even worse, however, is that an overwhelming majority of professionals responsible for all this data won’t even report a breach to the consumers whose information is involved. U.S. consumers can assume that the scenario over here is similar to that in the United Kingdom, and they really have only one practical option: to exercise better control over their identifying information by turning to services such as One You’s, which transforms the Social Security number into something of little use to financial fraudsters."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A study has found that 61 percent of marketing professionals in the United Kingdom experienced a data breach involving consumers’ confidential information during the 24 months leading up to an announcement in June of a report exploring the matter: the 2008 UK Study on Email Marketing Practices & Privacy. Alarmingly, these same professionals failed nine out of every 10 times to report the news to affected consumers, citing that they "were either not required to, or were unsure whether they had to," according to the Ponemon Institute’s survey of 900 data protection professionals and marketing professionals in the United Kingdom.

The research, commissioned by StrongMail, placed e-mail marketing ahead of not only other Internet marketing methods, but also telemarketing and direct mail outbound marketing channels, in the risks it poses to U.K. consumer data. Additionally, the research revealed, U.K. firms that outsourced their e-mail marketing efforts (60 percent of them, in all) saw a 28 percent increase in data breaches.

"Consumers have already lost control of their actual data to businesses, which have access to it from numerous sources and can use it for numerous purposes," said Chris Harris, president and CEO of One You Security. "But, despite the circumstances, consumers still haven’t lost control of their financial identities. Their information may already be out there, but by employing services such as One You, they can defuse their Social Security numbers’ capacity to help thieves who would otherwise use the digits to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. - Aug. 14, 2008 - One You Security) An investigation slated for the September issue of Consumer Reports and announced in early August has suggested that government leaks of information resulted in the loss or exposure of about 44 million consumer records from 2005 to mid-2008. The government’s apparent negligence, evidenced by recent spot examples reported in the news, was worrisome but unsurprising, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. He stressed that Social Security numbers are already exposed to the public, and pointed to One You’s service, which works to render the numbers useless to the thieves who can easily obtain them anyway.

"At the government level, leaks of identifying information useful to thieves occur on a grand scale," said Siciliano. "This is largely because municipal governments continually fail to update their antiquated processes, which results in officials posting Social Security numbers and more online, for all to see. Most consumers recognize that this is incredibly negligent behavior. But they must also accept the fact that it nevertheless happens, and that privacy is not the answer. Why? Privacy is no longer possible. Consumers must now manage their unfortunate circumstances by turning to services that transform their no-longer-private information into something of no use to the thieves who are going to obtain it anyway."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

On Aug. 6, several news reports across the United States surfaced to suggest that Social Security numbers, as well as other identifying consumer information, are subject to questionable handling and practices when in the hands of municipal governments:

• In Wayne County, Mich., many residents’ "Social Security numbers, salaries, birth dates and other important identifier information have been on the Web since 2000," reported Detroit’s Daily Free Press.

• The Associated Press reported that recipients of traffic citations in Virginia and the District of Columbia "could find their Social Security numbers posted on a state Web site if that information is on their driver’s license." The online documents display full name, address, gender, height, weight and birth date of the drivers and, if their driver’s licenses have the information, their Social Security numbers, too.

• In New York State, TheDemocrat and Chronicle reported that the Social Security numbers "of hundreds of Monroe County residents who filed for bankruptcy several years ago are available for viewing on the County Clerk’s Web site." According to the article, the posting online of U.S. Bankruptcy Court documents, which display the information, was regular practice earlier in the decade.

These and other reports were in fact "par for the course," according to Siciliano, who was unsurprised by Consumer Reports data on the matter announced two days earlier. The publication analyzed records of publicly reported data breaches compiled by the nonprofit Privacy Rights Clearinghouse and found more than 230 security lapses by federal, state, and local government from 2005 through mid-June 2008 resulting in the loss or exposure of at least 44 million consumer records containing Social Security or driver’s license numbers and other personal data, according to the press announcement.

"These numbers are staggering," said Chris Harris, president and CEO of One You Security. "Consumers put a lot of trust in institutions such as government and business, and it must be tough for them to fathom the circumstances. For consumers to try to keep their Social Security numbers private is an admirable but lost cause. Every one of these Social Security numbers is there for the thief’s taking. The only solution is to transform those digits, already exposed to the public, into something of no use to criminals who would otherwise use the information to commit financial fraud."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. - Aug. 7, 2008 - One You Security) A large majority of U.S. consumers think personal irresponsibility is the main cause of identity theft, reported ePaymentsnews Network in July. But the finding, from Javelin Strategy & Research, really indicates that consumers without access to fraud prevention services are unaware of how little control they in fact have over their own information, said Robert Siciliano, the widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. Citing additional research, Siciliano suggested that firms stand much to gain by offering data breach victims an effective fraud prevention service, which One You Security provides.

"Consumers misunderstand the issue of identity theft and what causes it," said Siciliano. "No matter how careful consumers are with it, their information is already out there for any thief who wants it. The most responsible thing for them to do is to enroll in a service such as One You’s, which renders their Social Security numbers useless to the thieves who otherwise would use the digits to commit financial fraud. In fact, an institution itself can generate a great deal of good will among its customers by offering One You’s fraud prevention to them."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

According to a recent news item in ePaymentsnews Network, a survey by Javelin Strategy & Research found 88 percent of U.S. consumers pointing to personal irresponsibility as the main cause of identity theft. Another study, released by Javelin in June, looked at the perceptions of consumers whose data had fallen prey to security breaches. Fifty-five percent of these consumers expressed diminished confidence in the breached organization’s ability to protect and manage their personal data, according to Javelin’s news release, which went on to note that 56 percent of these consumers favor a solution that prevents fraud. Furthermore, 55 percent of breach victims who were offered a fraud protection solution were more satisfied with the institution’s handling of the incident than were those consumers who were not offered anything.

"How can consumers expect to be personally responsible when a company loses to theft the Social Security numbers they were required to provide in the first place?" asked Chris Harris, president and CEO of One You Security. "Consumers deserve, and soon will demand, the ability to be personally responsible with their data. This comes with fraud prevention services, which smart firms will offer. One You’s solution is a perfect example — an easy-to-use service that renders the consumer’s Social Security number functionally useless to the thief who would otherwise use the information to commit financial fraud at the consumer’s expense."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

(SARASOTA, Fla. - July 23, 2008 - One You Security) The first half of 2008 saw a more than two-thirds year-over-year increase in the number of data breaches, revealed research reported last week. More than ever, consumers need a way to protect themselves as more of their Social Security numbers seem to go missing with every new breach of data, according to Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. The key, he said, is One You Security’s service, which helps to render these universal identifiers useless to the thieves who would otherwise use them to steal consumers’ financial identities.

"Smart consumers notice the data breaches," said Siciliano. "They also realize that every security breach runs the risk of leaking data likely to include Social Security numbers, maybe even theirs. And until the infrastructure in place for identifying people fundamentally changes, these smart consumers will clamor for ways to protect their financial identities themselves. With its capacity to strip thieves of the ability to use Social Security numbers as a way to obtain financial identities, One You’s service provides the very solution these consumers seek."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest data on breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report’s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network, and elsewhere.

Between Jan. 1 and June 27 of 2008, the number of data breaches recorded by the Identity Theft Resource Center (ITRC) was 342, the nonprofit organization reported in a June 27th statement, which noted that this was more than 69 percent greater than the same time period in 2007.

Spikes in the business sector fueled the overall increase despite significant decreases in others, revealed the ITRC’s data, which also provided numbers for 2006. Whereas the ITRC found that data breaches were down since 2006 in the educational sector by 24 percent and in the government and military sector by 43 percent, data breaches jumped over the past two years by 75 percent in the business sector. Furthermore, since 2006 the number of data breaches has increased in the health and medical sector by 15 percent and in the banking, financial and credit sector by 25 percent.

"Given the entire identification system’s reliance on Social Security numbers," said Chris Harris, president and CEO of One You Security, "the most practical approach by far is to make those digits functionally useless to the thieves who obtain them. For a long time, the frequency of data breaches has left consumers in need of a quickly implementable solution that allows them to protect their financial identities. As much as a seventy-five percent increase in the number of data breaches over the past couple years only intensifies that need, which One You meets."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on "FOX Newschannel,” where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

###

About One You Security, LLC

Sarasota, Fla.-based One You Security’s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report’s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com